PRIVACY POLICY

Last Updated: April 1, 2026

At Ashton Up, accessible from https://ashtonup.com, one of our main priorities is the privacy of our visitors. This Privacy Policy document contains types of information that is collected and recorded by Ashton Up and how we use it.

1. Information We Collect

When you visit or make a purchase from Ashton Up, we collect certain information necessary to process your orders and improve your shopping experience:

  • Personal Information: Name, shipping address, billing address, email address, and phone number.

  • Payment Information: Payment details are processed securely through our third-party payment processors (e.g., Stripe, PayPal). We do not store your full credit card information on our servers.

  • Order Details: Information about the products you purchase and your interaction with our store.

  • Device Information: IP address, browser type, time zone, and cookies installed on your device.

2. How We Use Your Information

We use the information we collect in various ways, including to:

  • Process and fulfill your orders (including shipping and order confirmation).

  • Communicate with you regarding your order or customer support inquiries.

  • Screen for potential risk or fraud.

  • Improve and optimize our website (for example, by generating analytics about how our customers browse and interact with the site).

  • With your permission, provide you with information or advertising relating to our products or services.

3. Sharing Your Personal Information

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example:

  • Service Providers: We share your information with our shipping carriers deliver your items.

  • Payment Processors: We use Stripe and other secure gateways to process payments. Their use of your personal information is governed by their respective Privacy Policies.

  • Compliance with Law: We may share your information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information we receive.

4. Data Security

The security of your Personal Information is important to us. We use Secure Sockets Layer (SSL) technology to encrypt information during transmission. Our payment processes follow the PCI-DSS standards to ensure the secure handling of credit card information.

5. Cookies

Ashton Up uses “cookies” to store information including visitors’ preferences, and the pages on the website that the visitor accessed or visited. The information is used to optimize the users’ experience by customizing our web page content based on visitors’ browser type and/or other information.

6. Your Rights (GDPR & CCPA)

If you are a resident of the European Economic Area (EEA) or California (USA), you have certain data protection rights:

  • The right to access, update, or delete the information we have on you.

  • The right to object to our processing of your personal data.

  • The right to request that we restrict the processing of your personal information.

  • The right to data portability. If you wish to exercise any of these rights, please contact us at admin@ashtonup.com.

7. Data Retention

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

8. Changes to This Policy

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

9. Contact Us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at admin@ashtonup.com or by mail using the details provided below:

Ashton Up LLC

1209 MOUNTAIN ROAD PL NE, STE N, ALBUQUERQUE, NM 87110, USA